Welcome to AURALDN™

We are a London based online jewellery store for lovers of statement and iconic jewellery and ship worldwide.


AURA jewellery captures London’s eclectic style and each piece is named after the city’s most iconic locations & our founders most memorable places.

We bring the vibe of London to all worldwide!


AURA is for the wild at heart and unapologetic, bold women who love and create their own signature the style.

The AURA girl creates her own story with our statement pieces and brings them to life through her own individuality.

Our Story

AURALDN™ was created in 2014, two years after our founder finished university and was working in the fast paced corporate world.

Piccadilly Gunmetal Statement Necklace | AURA

After working with an amazing and very popular fashion clothing retailer, our founder was inspired to one day create her own empire that would empower and uplift all women.

After some research she found a gap in the market for affordable, statement jewellery pieces and launched AURALDN from her parents home.

Our early pieces were loved and worn by many influencers, content creators and lovers of jewellery around the world.

A truly humbling & life changing experience for our founder.

We continued to grow in popularity, offer new styles and great customer service to all our customers.

Following our brand relaunch and expansion, we aim to continue to provide amazing customer service to all worldwide, matched with timeless pieces that last.

All our pieces are now made to the highest quality using medical grade stainless steel and are coated in a thick layer of 18K gold, followed with PVD coating.

Our Mission

Affordable Luxe Fashion For All

We provide the latest and trending jewellery pieces that won't break the bank or have you compromising on quality.

With us there are no hidden fees, trackable orders and exciting discounts to always look forward to.

Sustainability Goals

Our planet matters to us and we're proud to say that 95% of our of our packaging is recyclable and/or biodegradable.

That little 5% left over is for our bubble padded envelopes. These can be re-used and we aim to switch them to recyclable material very soon.

We work with sustainable partners across our entire supply chain, with 100% material and product traceability, to improve our sustainable service to you.

Community Building

We pride ourselves on exceptional customer service and always interact with our community of women who are as obsessed with jewelley as we are.

We're hyper focused on growing and nurturing a safe community, across all our channels, that uplifts and encourages all.

Let's Connect

We love hearing from you all! Tell us which your favourite pieces are using the #IconicInAura hashtag and tag us @AURALDN

Team AURA ♡